Paid Ad Trends to Follow in 2026

Google Analytics will divide your web traffic into traffic categories such as: Organic traffic is the traffic that comes from online search engine like Google or Bing This is the traffic that shows up when someone enters your website's URL, opens your website through a bookmark, or when Google can not acknowledge the traffic source Referral traffic is the traffic that originates from links to your site in other places on the internet If you're running Google Ads, that traffic will appear here This is the non-ad traffic that shows up from social networks platforms like Facebook or Twitter If you want more information, you can dig much deeper in the Acquisition report to discover traffic sources. With this info, you will know where to invest your time and money.

Shopify

In this section, the most practical report for beginners is. In this report, you'll see all your pages that were checked out in the time period you have chosen.

Shopify

This gives you a clear image of how each of your pages is carrying out. In the exact same area, you'll discover a report. This report has a lot of the same metrics as the report, but focuses on landing pages the pages your visitors initially landed on when they visited your site rather of all pages.